Imagine this scenario: you’re about to go out to eat. It’s later than usual, and you want to make sure the restaurant is open.
You do a Google search on the restaurant and immediately, results appear. The name of the restaurant, its location, its hours, and even pictures show up, and all from a simple Google search.
Have you been in this scenario before or one like it? Have you ever wondered how these business listings appear? Those businesses, whether small or large, use local SEO, specifically Google My Business.
Here are seven tips for using Google My Business to spread the word about your company.
1. Fill out Your Google My Business Page
By completely filling out your Google My Business page, it will be easier for customers to find you.
When adding your information, double-check for accuracy. Google will contact you before your listing goes live to verify you are indeed the business owner. Still, a misspelled address or wrong phone number could hurt your business.
2. Check Other Local Online Resources
Now that you have filled out your Google profile, do some searching to other corners of the Internet. Check Facebook, Hotfrog, and even the Yellow Pages online to compare your information. Is everything spelled correctly? Is the information accurate? If not, you need to get this changed to avoid confusing customers.
3. Get an Informative Domain Name
Your domain name tells people a lot about your business right off the bat.
What’s the name of your company? Is it clear from your name what kind of service you provide? If not, it’s smart to include your service to your domain name. For example, if you owned a bar named Steve’s, you’d want your domain to be stevesbar.com.
4. Post on Social Media
Social media reaches millions of people, but it’s still a necessary part of your local SEO strategy. You want your small business to have a strong online presence. That means posting on Instagram, Twitter, Google+, Facebook, and even YouTube.
5. Use Location-Specific Keywords
SEO is all about being found. With location-specific keywords, you can draw customers right to your business’ website.
How? By naturally inserting these keywords in your blog posts, website copy, and social media content. Let’s go back to the example of Steve’s bar. This bar is in KK.
Your keywords may be “bar in KK.” You may choose to go more specific, like “whiskey bar in KK” or “craft beer bar in KK.”
6. Address Your Customers’ Reviews
You know how when you search for a business via Google, the business has a star rating? You can’t change that rating, but you can influence it by addressing customer reviews as they come in.
The more people who review your business, the better your visibility. Of course, you need more positive than negative reviews to increase your star rating.
That said, don’t ignore negative reviews. Instead, try to correct the problem the customer is having.
7. Promote, Promote, Promote
You may be one small business, but getting covered by a major publication can give you huge exposure. From a local newspaper to a national magazine, reach out to these publications. Ask if they’d like to cover your business.
Need help with your local SEO strategy? Contact TSB Web Consulting. We specialize in Google My Business, SEO, e-commerce, content writing, and web hosting.