There’s no denying it: every website needs to be updated. But when is the right time to update your site? And what are the latest web design trends you should consider?
A web designer’s work is often overlooked, especially compared to the rest of a website’s content. But there’s a reason why web design has grown so important over the last decade: it’s a key element of a good user experience and a great marketing tool. The best way to ensure a positive experience is by following the latest trends and technologies in the industry—and that’s exactly what we’re doing here. In this post, we’ll introduce you to the 10 most important web design trends you need to know about to create a successful website.
1. UX Design Trends – Focus on Customer Experience
In this digital age, there are more people online than ever before. And the number of people who want to be on the Internet are growing daily. In order to keep your business competitive, you need to offer a great customer experience. The last thing your customers want is to have a bad experience when they’re trying to buy something online. When you design your website, remember that you’re creating the impression of your brand on your customer.
Make sure you create a website that is easy to navigate and is designed to work well with any device. The site should be attractive and user-friendly. It is important that the site is easy to navigate so that visitors can easily find the information they need without having to spend a lot of time looking for it. Also, the site should be visually appealing and clean. Keep the design simple and make sure the font is readable. Avoid using colors that are too bright and flashy. Also, try to avoid using all-caps type because it is harder to read. The site should also be mobile-friendly. If you want people to be able to see your website when they are out and about, it needs to be on their smartphone.
2. Mobile Design Trends – Make it Mobile-First
The first thing you need to understand about mobile design is that it is not a trend—it is here to stay, and it will never go away. It’s a fundamental shift in the way that people interact with technology. People are increasingly using mobile devices to browse the Internet. There is no doubt that mobile is becoming more and more important in the market, and designers are responding accordingly. The key to developing successful mobile websites or apps is to treat them as though they were the only device your target audience has.
3. Responsive Web Design Trends – Build for All Devices
While responsive web design is one of the greatest developments, the concept of building websites that look great on all devices has been around for some time. The idea behind the concept is that you build the site first and then think about how it should look on each type of device (i.e., laptop, phone, etc.). When you build a website in this way, you have to anticipate which device will be used to view your content.
4. Content Design Trends – Focus on Content Marketing
The fourth principle of web design trends is content marketing. While people were once primarily driven by images, websites are now heavily driven by content. The more content a website provides, the more likely it is that the visitor will be engaged, and the more likely it is that he or she will spend time on the site. If you want your website to be successful, make sure to put in the content necessary to satisfy your visitors.
5. The Future of User Experience Design Trends – A Focus on Inclusivity and Social Impact
There are many different reasons why you should be focusing on your website’s visual design. One of the most compelling reasons is because we live in a very visual society today. We’ve become more connected with each other online, and so it only makes sense that our websites should reflect that. By making it easy for people to find, connect, share, and even collaborate, we’re making the web a more inclusive space. The web is an important tool for people everywhere to find opportunities and to make connections with one another, and we want the websites that help those things happen to look like that. So what does this mean? It means that we have to keep designing for inclusion. This includes making it easy for people of all backgrounds and experiences to navigate your website, including visually impaired users and people who have disabilities. It also means creating websites that are easy to use and understand for everyone, regardless of their age or literacy level.
6. Visual Design Trends – Embrace the Flat UI
This trend is already well-established, but if you aren’t yet using a flat design, it might be time to reconsider your current website and/or app. Why? Because flat designs are user-friendly, more modern, and a lot easier to use. A flat design is simply one that uses less space and is more in line with the way we’re used to consuming information online today. This is not the first time flat design has taken over. In fact, the flat design is a direct response to the popularity of the skeuomorphism (which is when the design of an app or website attempts to mimic the look and feel of the real world) movement, which dates back to the early 2000s.
7. Animation Trends – Use It Like an Interactive App
In the past, animation was used more as a tool to deliver static information. This was especially true in the form of slide shows and infographics. However, the proliferation of video-centric platforms like TikTok, Facebook Live, YouTube, Instagram, and Periscope means that animation is becoming a much more prevalent part of the digital marketing mix. While these new platforms have their own pros and cons, animation is a great way to bring new content to life. In addition to still images and videos, animation can help you to communicate with your audience. This is because people can watch an animated video for a much longer time than they can for a regular video. Also, it’s easier for people to understand the message because they can see the characters doing something instead of having to read words.
8. Typography Trends – Embrace the Bold, Italics, and Monotype
Embrace these typographic trends. They’re not going anywhere anytime soon! Bold, italics, and monotype are great for visualizing important points. Be careful not to overdo it though. You can sometimes come off looking like you’re trying too hard if you go overboard.
9. User Interface Trends – Don’t Reinvent the Wheel
One of the biggest mistakes any designer can make is to try to reinvent the wheel. The only exception to this is if you’re working on a truly unique product that’s never been done before. In those cases, it’s ok to experiment. However, most of the time, it’s better to borrow ideas from others. It is better to stick with a familiar user Interface design, and know that it’s proven to be successful for others. For example, websites should be made with simple navigation. That means reducing the number of clicks needed to get from one place to another. Websites have gotten better at doing that over the years. But we can do even better.
10. Multimedia Trends – Go Live, Go Viral, and Go Mobile
Social media sites like TikTok, Facebook, Twitter and Instagram are constantly changing the game of online marketing, and website design should evolve to match these changes. Social media sites are now taking the place of search engine results and other major tools for determining website traffic. Websites that provide easy-to-use social networking options are very popular amongst their target audiences.
As mobile continues to take over the desktop, the mobile web also continues to evolve, with more content being delivered as native apps. This means that user interface design is no longer bound by constraints of the Web, and developers are able to implement a mobile experience tailored to specific audiences. As this happens, it becomes increasingly important that the user interface be flexible enough to accommodate new design trends and provide the best mobile experience possible.
In conclusion, a successful website has to meet the needs of its visitors and prospects. To do that, you have to follow web design trends and implement them on your website. If your website is outdated, it will not perform as expected. With time, trends change and it becomes important to adapt to these changes to avoid the loss of your online traffic. It could be time for a makeover.