Did you know, Google has started using mobile-friendliness as a ranking signal on mobile searches since 2015? This means having a mobile-friendly website will have an impact on the ranking of your website in Google’s search results.
Responsive vs Mobile websites
In general, there are two most common approaches in creating a mobile-friendly website; Responsive Design and Mobile Version. Both of these methods will optimize your website for different (by different we usually mean smaller) screen sizes, by providing touch-friendly navigation, readability and faster load times.
When choosing between these two possible solutions, it is important for a business owner to understand what they actually offer and their differences.
Look and Feel
For mobile version, it can offer a unique user experience because it is a customized copy of your website. In other words, you will be maintaining two websites i.e. mobile and desktop versions and, they can be modified to provide different look and feel for each.
For responsive design, the existing website automatically adjusts based on a device’s screen size (large or small) as well as orientation (portrait or landscape). Hence, the look and feel does not change at all.
A mobile version is usually hosted in a subdomain e.g. mobile.yourdomainname.com while a responsive website works as it is with the existing domain name. The effect of this varies depending on an organization. Without proper management, it might affect your website’s search traffic and online marketing efforts.
At the end of the day, one of the main deciding factors for an SME business owner is cost. It will definitely cost more to build and maintain two websites (mobile and desktop) when compared with building and maintaining a single responsive website. However, it is also important to note that a responsive-ready website does not magically adjust perfectly to different screen sizes and orientation. Nevertheless, the additional costs required to tweak and fine-tune such website is minimal. Hence, the responsive design solution is usually recommended for SME business owners.
So, is your website mobile-friendly? At TSB Web consulting, we build responsive websites that are not only mobile-friendly but fast and user-friendly. Whether you require a new website or wish to convert your current website to be responsive, do not hesitate to request for a quotation or contact us directly.