Did you know that 30% of marketers think that their content marketing approach isn’t effective?
That is a relatively large amount of marketers. If you are part of this 30% then we are here to help.
Don’t continue to struggle with your content marketing basics.
Read on to learn the five content marketing basics every business owner should know.
1. Create a Blog
If you are just starting out on the content marketing scene, your website has to have a blog.
In fact, companies who have active blogs get 55% more visits to their website.
Starting a company blog is super easy – and it will cost your company nearly nothing if you create your own content.
Blogs also make your company look like an expert in your industry.
So if your website is lacking custom blog posts, act now.
2. Content is Shareable
Whether we like it or not, social media has taken over our society.
Scroll through Twitter or Facebook and notice how many things are constantly being shared between friends.
Think if you created a blog post or infographic, and that content was shared across social media platforms.
That’s a huge benefit of custom content, and that’s why it is one of the content marketing basics.
Your blog posts could be shared across all social media platforms, potentially exposing your brand to thousands of sets of eyes.
3. Make Sure Your Content is Engaging
You can write until the cows come home, but unless your content engages your customers, you’re wasting your time.
Customers want to know that you’re a trusted source for all of their questions regarding your products and services.
Make sure that your content is adding usefulness to your readers. Share your experiences, knowledge, and helpful hints that relate to your industry.
Chances are, once your customers feel comfortable with the knowledge you share, they will be comfortable with your brand.
4. There are Zero Content Marketing Rules
Aside from making sure that your content is proofread and totally original, there are no rules with content marketing.
Are you becoming stale with new ideas and blog posts? Take something you’ve already created and reformat it.
A great way to take old information and repurpose it is by creating infographics with the information.
Think of the ways you can switch up the content and use it in different spaces within your brand. Take a blog post and incorporate it into emails or white papers.
Get creative with your content!
5. Add Multimedia
We are becoming a society that learns from visuals.
So why not incorporate visuals into your content marketing plan?
Create insightful and engaging videos that will be helpful to your customers.
If you’re selling products on an e-commerce website, make sure that your photos high quality.
Apply the Content Marketing Basics to Your Company
Content marketing can seem overwhelming at first.
But once you get creative with your content, you will see that it is worth all the work.
The stats don’t lie – content marketing is key to running a successful business.
What are some other marketing basics that you would add to this list? Let us know in the comments!